Learn what to measure (and what not to overcomplicate) across environmental, social, and governance metrics. Understand the basics of a carbon footprint and how to start tracking with limited time or data. Discover “quick win” practices that have direct ROI (e.g., cost savings, customer retention, funding eligibility) 

Ecolytics specializes in making sustainability actionable for entrepreneurs translating broad sustainability principles into practical steps that strengthen operations, brand value, and access to funding opportunities. 

About Presenter: Hazel Horvath is the founder and CEO of Ecolytics, a software platform that helps companies build data-driven sustainability programs, specializing in working with B Corps to streamline the rigorous certification process. With a background in global sustainability analysis and a degree from Duke University, Hazel is passionate about making sustainability practical, measurable, and accessible—especially for small- to mid-sized companies.